![]() Instead they do the design on the computer, but choose the precise colour and material combination by Pantone patches. And it's all printed using different kind of processes, on different materials, with different kinds of inks and dyes.Ī monitor, any monitor, simply can't show you what the finished design will look like, since it can't replicate the effect of the particular ink and material combination you're going to use. ![]() Anything you see around you that's printed or patterned - kitchen utensils, tools, and household objets clothes and textile prints books, calendars, pamphlets not to mention the cardboard and plastic boxes it all came in - has been designed by a graphic designer. Most graphic design is not for the web, but for physical objects. Sounds odd, perhaps, but there's good reason for it. It's different for different parts of the business of course, but the graphic designers I know personally (through a family member) don't care about monitor gamut or colour fidelity at all.
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